More Bogus Lobbying Numbers from the Banks: Debit Interchange Rates
You gotta love the American Bankers Association. These guys just don't stop trying. They're the Hamburgler of the lobbying world. The ABA now has a little piece out now entitled "Merchant Interchange Rates are Steady—Transaction Volumes Are Rising". This piece is incredibly dishonest; they couldn't even get any academic or even hired-gun econosultant to sign on to it. All that's missing is a claim about death panels or al-Qaeda.
Consumers are using their debit cards more and more with each passing year. Yet the interchange rate that merchants pay when they choose to accept debit cards for payment has remained relatively steady. True, the total interchange fees paid have risen, but that is because of two important reasons: (1) the volume of sales transactions has increased – which means greater total sales and profits for merchants; and (2) customers are choosing to increase their use of debit cards as a means of payment and merchants have encouraged them to do so. Simply put, since interchange fees are a relatively small and constant percent of transactions, the rise in total interchange fees paid is a sign of the success of retailers in selling more products, not a sign that merchants are being charged more. (Emphasis in original.)
The evidence? This graph, sourced to the Nilson Reports.
Here's the slight-of-hand: while the text of the ABA report make very clear that it is referring to debit cards, the graph shows average debit + credit interchange rates (plus network fees, etc.). The Nilson Report, the ABA's source, does not break down interchange into credit and debit. For MasterCard and Visa and Discover, it just reports a blended number.
The blending of debit and credit interchange masks what's really been going on. Both debit and credit interchange rates have risen pretty significantly since 2000. But the percentage of payment card transactions and dollar volume performed on debit has also increased significantly over this time period (see graphs below, data from Nilson Reports), and debit has lower interchange rates than credit. So even though debit and credit interchange rates are both rising, the average rate has been more or less steady because of the increase in debit's market share.
What's more, the ABA's numbers don't distinguish between PIN and signature debit and also don't account for the networks charging lower interchange fees for types of merchants who are reluctant to take cards (landlords, utilities, e.g.) and higher rates for those who are already locked in.
The fact that the blended rate has remained constant is little solace to merchants because an ever increasing share of transactions are moving to plastic (especially checks/cash to debit) and the net effect, if unabated, will be a steady uptick in the blended rates. Maybe that's why the ABA omits the 2009 data, available since March 2010, which shows an uptick in the blended rate.
I wish there were better data that broke down credit and debit interchange (with PIN and signature debit further distinguished), but all it is pretty clear that rates have gone up significantly for credit and debit between 2000 and 2010. The graph from the NY Times illustrates:
And this graph from a Merchants Payments Coalition Fast Facts Sheet (sourced to the work of the Fed's debit card interchange maven, Fumiko Hayashi at the KC Fed) shows a pretty dramatic increase in PIN debit interchange:
In the end, the ABA's claim is beside the point, other than as an example of the level on which they are conducting their lobbying effort. Even if rates have been steady, they are still too high as an absolute level. There's no reason they should be much, much higher than anywhere else in the developed world.
I get really pissed when I see this sort of bogus claim made by lobbyists. It'd be really nice to have a factually driven policy, not policy shaped by dishonest documents like this. There's plenty of room for debate on interchange issues and no need to resort to this kind of fraud.
But it's not the first time we've seen it. Since 2005, we've seen the phantom $400 bankruptcy tax, the end of consumer credit claim with the CARD Act, the 200bp (and then 150bp) mortgage rate increase from cramdown, the 160 bp increase in cost of credit from the CFPB, and innumerable declarations that free checking will go the way of the dodo bird. On virtually every consumer finance issue, we're bombarded by misleading or simply fake statistics out of bank lobbying organizations. I'm starting to have a unwanted (and unpaid) second career just in debunking them. How does the bank lobby continue to have any credibility in Washington? Yes, I know the an$wer.
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