Yellow Pages--maybe not so much anymore. Websites, AdWords, and social media--yes, yes, and occasionally.
Little has been written about bankruptcy attorney advertising. The last Credit Slips post focused on bankruptcy attorneys' ads in the 2013 Yellow Pages and surveyed the wording that attorneys used to describe their roles as debt relief agencies. One of the comments on the post suggested that the Yellow Pages remained a fruitful advertising venue for consumer bankruptcy attorneys. But my current research seems to point in a different direction.
As part of my research regarding nonprofits' use of reorganization to deal with financial distress, over the last year, I've spoken with 76 attorneys who represented religious organization debtors in their Chapter 11 cases. Many of these attorneys' practices are predominately consumer debtor oriented. Half of the attorneys maintain practices that are at least 70% consumer debtor work. The attorneys also are located across the country--from Massachusetts to Colorado to California.
As part of the interviews, I asked the attorneys if and how they advertise their practices. The results are anecdotal, but the attorneys' experiences may signal a switch from print and television advertising to complete reliance on websites, Internet leads, and social networking sites.